Benetton lässt Politiker küssen

Bei Benetton heißt es zu der Kampagne: „With its new worldwide communication campaign United Colors of Benetton invites the leaders and citizens of the world to combat the culture of hatred and creates the UNHATE Foundationatred is never appeased by hatred in this world. By non-hatred alone is hatred appeased. This profound and humane concept of tolerance sums up the principles inspiring the UNHATE CAMPAIGN, which Benetton has created with the aim of contrasting the culture of hatred and promoting closeness between peoples, faiths, cultures, and the peaceful understanding of each other’s motivations, using a global call to action and the latest communication tools.

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